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Sandro Rosell
FC Barcelona President
Tuesday, October 24, 2017

Hollywood talent to uncover unseen and insider Israel in new shows featuring food, fashion, football, social activism, and more

This week, newsmagazine and non-profit organization ISRAEL21c launched 21see, a new online video network that will uncover Israel’s most unique stories, happening scenes, and unconventional characters – spanning a 10th generation tattoo artist in Jerusalem, a team of expat American football players in Haifa, top Israeli microbrewers and fashion designers in Tel Aviv. Spearheaded by Hollywood producer and ISRAEL21c Board Member Jonathan Baruch, 21see will launch three online series this spring, with plans for additional content coming later in the year.

Baruch – the founding partner of Rain Management Group/StoryBy Entertainment – has previously produced and packaged a range of films, Broadway shows, and top-rated television programs, including Stitchers and How to Be a Vampire, and has earned a reputation in the entertainment industry for his special ability to produce and package original content for the digital space.

“Over the past 15 years, ISRAEL21c has built a unique and dynamic digital magazine that brings to life the people, places, and accomplishments of Israel. 21see seeks to build on this work with a new series of video content developed by top international talent that will appeal to and entertain new audiences, particularly in the Millennial market,” says Baruch. “We want to give people the chance to experience and engage with Israel in a whole new way.”

Baruch recruited a global of team of talent from America, Israel and Australia to create the initial 21see series: filmmaker-producer Haim Silberstein, director of photography Eyal Sella, and video editor Shahar Beeri collaborate with on-screen presenters Kathy Cohen, originally from Australia, and Yogi Roth, a PAC 12/ESPN football analyst, best-selling author (Win Forever), and media personality.

In 21see with Kathy Cohen, the host explores the Israel often not seen at first glance by visitors or in the media – from underground adventures like Midburn (Israel’s version of Burning Man), to colorful characters in Israel’s thriving community of microbrewers, to the country’s high fashion scene, led by designers like Ronen Chen.

Yogi Roth is the host of two 21see shows, including What Does It Mean to Love?, in which he searches for the meaning of love among diverse residents of the Holy Land, and We All Speak Ball, which follows the lives of players in the newly formed Israel Football League.

The network will be featured and marketed through ISRAEL21c’s range of channels, including its recently redesigned website and email newsletter, network of digital ambassadors on social media, educators program, and Spanish-language site, ISRAEL21cEspañol.

The 21see trailer and initial episodes are available here:

About ISRAEL21c: ISRAEL21c is a non-profit organization and the publisher of an online newsmagazine recognized as the single most diverse and reliable source of news and information about 21st century Israel.