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Testimonials

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Sandro Rosell
FC Barcelona President
Sunday, September 24, 2017

After a long stint in Los Angeles, the Grammy awards is officially returning to the Big Apple

Last week, NYC Mayor Bill de Blasio along with executives from Madison Square Garden, CBS and the recording academy that the Grammy awards ceremony would be held in New York on January 28 of 2018. This is the first time in 15 years that the city will be hosting the event. 

Mayor de Blasio said in his speech that “There is no better place for music’s biggest night than the world’s greatest city…bringing these awards to our city will allow us to further support and foster the music industry in New York.” 

One of the principal actors in bringing the awards to the city was Julie Menin, the commissioner of the Mayor’s office of Media and Entertainment. Menin is a de Blasio appointee; and during her tenure, she has proven to be a staunch advocate of music, publishing, advertising and digital media. 

Ms. Menin was previously the commissioner of the city’s Department of Consumer Affairs. She commented on her role by saying that “I think it’s incredibly important that we have one agency that soup-to-nuts is dealing with all of these various media and entertainment industries.”

Since being appointed, Ms. Menin has ordered that a study be done on the music industry’s economic impact on New York, arranged for $30,000 worth of free rehearsal space to be reserved for musicians and also arranged for there to be a conference held at New York University in June that will examine the influences of technology and real estate on the music industry. 

The Grammy’s have been held at Los Angeles’s Staples Center for the 17 of the last 18 years. 

The Grammys will also bring with them a stream of revenue into New York City. According to the New York Times, a 2014 economic study of the event’s influence on the economy of Los Angeles has that there was $82 million worth of revenue benefits as a result of the awards show. 

A large impediment to bringing the awards show to New York up until now has been the more expensive cost of staging it in the Big Apple. The total cost of staging the event in New York runs between $ 6 million to $8 million higher than staging it in Los Angeles. 

In order to accommodate staging and rehearsals, the Grammy’s can require a venue for as many as 11 days. 

Menin has maintained that the introduction of the Grammy’s after a long hiatus (the event was hosted at Madison Square Garden in 2003), is only on a component of the totality of the support that she wants to offer to the industry. According to a report produced by a Boston Consulting Group, the music industry has created approximately 31,400 jobs for New Yorkers and has generated $2.8 billion in wages for the city.