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Sandro Rosell
FC Barcelona President
Monday, September 25, 2017

You would be hard pressed to find anyone who doesn’t know what Facebook is. Snapchat, which allows users to share messages, pictures, images and other types of multimedia (with the added feature that they’re only available for viewing until they disappear) is another social media vehicle which is also very popular.  Facebook once tried to buy out this social media competitor.

After it failed, it’s been trying to copy the features that Snapchat offers with mixed results. Now, with Snapchat starting to falter financially, the tables are starting to turn.

Facebook installed “Instagram Stories” to compete with Snapchat.

And it now has more daily users than Snapchat itself has.

The stock price of Snap Inc. (the company which owns Snapchat) has dropped 45% since the initial public offering in May of this year. The writing appears to be on the wall for some that Snapchat is becoming less and less popular with young people (the chief users of apps like Snapchat and Facebook) and therefore less attractive to digital advertisers. 

Some even think it might just become a passing fad.

Brian Nowak is an analyst for Morgan Stanley and the head underwriter for Snap’s Initial Public Offering. He’s gone so far as to lower the rating for Snap’s company stock. He’s also mentioned how the onus is on Snap Inc. to be more active to keep advertisers interested, otherwise Snapchat may be relegated to the scrapheap as a mere experiment, or flash in the pan.

Meanwhile,Facebook’s Instagram Stories allows people to share pictures and videos over a period of 24 hours in a loop.

Stories has gathered up to 250 million users daily since it was first released. Snapchat has only amassed 166 million users daily in the first quarter and that counts for all of its users. Instagram has a total of more than 400 million users daily as of February of this year.

By: Anat Ghelber