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The Israel Tourism Ministry is looking to break into the Asian market, with the launch of its first major TV advertising campaign in India to promote incoming tourism to Israel. According to the Israel Tourism Ministry, India is one of the major emerging markets for incoming tourism to Israel.
“The experiential campaign that we have launched in India has been adapted to the particular characteristics and tastes of the Indian market,” elaborated Israeli Tourism Minister Yariv Levin, who noted that Israel is also engaged in significant marketing campaigns in China.
The Israel Tourism Ministry has tripled its marketing budget this year for the Indian market, and the current advertising campaign is slated for two months with an
In a victory in the fight against BDS, the Belgian airline caved to pressure and reinstated Samarian food items on flights.
Belgian company Brussels Airlines sent a letter to the Israeli Ambassador to Brussels, Simona Frankel, in which the Airline made clear its intention to cancel its current boycott of the products of the food company "Achva," based out of Samaria.
Brussels Airlines had taken Achva halva bars out of its snack options, after a pro-Palestinian organization leaned on it to
The Tourism Ministry announced on Tuesday, August 16, that it would extend visas and cancel visa fees for Chinese tourists in an effort to encourage tourism from China.
“The approval of the ten-year multiple entry visa and the cancellation of fees for Chinese tourist groups are important steps that combine with other marketing steps to break into the Chinese market,” said Tourism Minister Yariv Levin. “The Tourism Ministry’s range of activities will lead to an increase in the number of
You’ve traveled to Israel one, two, or three times. You’ve seen the Kotel (Western Wall), taken a tour of the City of David, and visited the Yad Vashem Holocaust memorial and museum. Now it’s time to experience something atypical, creative, and uncommon.
JNS.org offers five Jerusalem stops that will tickle your palate, color your vision of the Holy City, and restore your faith in humankind.
Brigham Young University Jerusalem Center for Near Eastern Studies
Location: Mount Scopus
Owner of Czech tour bus that advertised Auschwitz as an emotion-packed holiday destination will remove the vehicle's controversial design
The owner of a Czech tour bus that advertised the Auschwitz extermination camp as an emotion-packed holiday destination will remove the vehicle's controversial design showing oversized pictures of inmates from the Nazi extermination camp and a massive yellow Star of David.
The action comes following an outcry from Czech Holocaust survivors and Jewish